Many aspiring organization leaders mistakenly believe sending out a press release guarantees media attention . While a well-crafted statement can certainly spark attention from reporters , it doesn't invariably result in widespread news coverage . Obtaining substantive news visibility requires targeted outreach and a newsworthy angle that resonates

Many emerging businesses experience significant phase of explosive growth, and frequently this requires tough decisions. Frequently, founders find themselves having to make hard reductions, such as deferred compensation, lost stock options, or even brief wage decreases. Such choices are seldom discussed but are the critical part of overcoming the o